Jim Brogan is a highly respected former NBA athlete turned performance expert, whose unique approach to mental performance has earned him a reputation as one of the most sought-after consultants in the industry. Jim’s expertise lies in applying the incremental theory and compound effect, meaning small changes implemented over time can yield significant and sustained positive results. Having dedicated over forty years to studying the brain and mental performance, Jim has worked with some of the world’s top companies and executives, including Nestlé, Qualcomm, and KPMG. He has also coached athletes and coaches from the NBA, NFL, and MLB, including athletes Jared Dudley, Drew Brees, Matt Ryan, and Jameis Winston, and coaches Dan Quinn and Dirk Koetter. Jim’s extensive knowledge and understanding of the workings of the brain and mental performance have enabled him to develop customized methodologies that incorporate the incremental theory and compound effect to impact lasting leadership effectiveness. His unique hands-on approach provides clients with an actionable toolbox of proven scientific exercises and information that helps them better understand the importance of mental fortitude in achieving success. With a track record of driving tangible results, Jim’s methodologies have been successfully applied across a wide range of industries. His insights and practical tools provide an effective roadmap for leaders seeking to elevate their performance and achieve sustained success.

Jim and his wife, CJ, live in sunny San Diego, California. Passionate about Cavalier King Charles Spaniels, they’ve advocated for the breed for the last 25 years. They are also strong supporters of the American Cancer Society as CJ is a two-time cancer survivor.